Rhetorical Labs

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We are a research collective dedicated to providing public communication campaigns with rigorous, state-of-the-art tools for message development. Our methodology combines machine learning, crowdsourcing, and adaptive randomized controlled trials.

What we offer Team Research statement

Organizations we’ve worked with

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Recent academic research

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How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments

Luke Hewitt, David Broockman, Alex Coppock, Ben Tappin, James Slezak, Valerie Coffman, Nathaniel Lubin, Mohammad Hamidian

(paper)

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Quantifying the potential persuasive returns to political microtargeting

Ben Tappin, Chloe Wittenberg, Luke Hewitt, Adam Berinsky, David Rand

(paper)

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Using in-survey randomized controlled trials to support future pandemic response

Ben Tappin, Luke Hewitt

(paper)

Contact

team@rhetorical.org

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