We are a research collective dedicated to providing public communication campaigns with rigorous, state-of-the-art tools for message development. Our methodology combines machine learning, crowdsourcing, and adaptive randomized controlled trials.
Groups we’ve worked with
Recent academic research
How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments
Luke Hewitt, David Broockman, Alex Coppock, Ben Tappin, James Slezak, Valerie Coffman, Nathaniel Lubin, Mohammad Hamidian
Quantifying the potential persuasive returns to political microtargeting
Ben Tappin, Chloe Wittenberg, Luke Hewitt, Adam Berinsky, David Rand
Using in-survey randomized controlled trials to support future pandemic response
Ben Tappin, Luke Hewitt